Nowhere is rap more popular than on the East Coast of the United States. Specifically, the upper East Coast in areas like the South Bronx in New York is where modern Rap music took root and began to spread from an underground art form to something mainstream and commercial. And while New York City and the surrounding areas are still known to have countless highly talented, yet not widely known rap artists, the ultimate goal for most (if not all) of these musicians is to rise to prominence.